<p style=”caret-color: #000000; color: #000000;” data-start=”0″ data-end=”436″>In our case, the bar in Lloreda was the only place along the route where we could rest and have something to eat. This shows that there is significant potential for local businesses, as cycling is quite popular in Cantabria. At the same time, the growing cycling culture opens up new employment opportunities, such as bicycle repair and maintenance, bike rentals, and the organization of events (bike festivals, races, community rides).</p>
<p style=”caret-color: #000000; color: #000000;” data-start=”438″ data-end=”588″>These jobs can support young people, encourage the development of green entrepreneurship, and help rural areas remain vibrant and economically active.</p>
<p style=”caret-color: #000000; color: #000000;” data-start=”590″ data-end=”912″ data-is-last-node=”” data-is-only-node=””>To fully unlock these benefits, investment is needed in cyclist-friendly infrastructure, clear route signage, and support for small businesses that want to cater to cyclists. With the right support, cycling can become a tool not only for sustainable transport but also for sustainable development and community resilience.</p>